Spartan launches Global Unbreakable Pass and Digital NFT


The pass includes access to over 450 epic events and a unique Spartan 300 memorial opportunity

BOSTON, September 28, 2022 /PRNewswire/ — Spartan, the global extreme wellness and fitness brand with a strong community of over 10 million people, today launched the Unbreakable Global Pass, a non-fungible digital token (NFT) that grants access to over 450 of the world’s most epic trails, obstacle courses, fitness challenges and cultural experiences in over 45 countries around the world. The Unbreakable Pass is the company’s first truly global offering and part of its mission to change 100 million lives by giving people around the world the tools and equipment to train hard, eat healthy and develop skills. habits that lead to a life of steady progress.

“The 300 legendary Spartan warriors who fought in the Battle of Thermopylae were focused on the here and now, and no monument was ever erected to their incredible cause,” said the founder and CEO of Spartan. Joe of Sena. “At Spartan, we focus on the here and now, but we also establish our legacy and carry it into the future. The unbreakable collar pays tribute to the brave Spartan 300 soldiers and immortalizes the modern warriors who fight every day to live extraordinary lives.”

Spartan issues 15,000 unbreakable passes that are 100% sellable and transferable, and include access to unique benefits such as:

  • Spartan 300 Memorial: Original holders of the Unbreakable Pass will see their names endure forever thanks to a one-of-a-kind statue that has been endorsed in ancient Sparta in Spartan’s name, honoring the Spartan 300. This 35-foot statue will stand 15,000 stones circling around it in support of the statue, and each will bear the names of the first 15,000 pass holders. Joe of Senathe founder and CEO of Spartan, plans to bury his ashes under his stone at the site and invites all Super Rare Unbreakable Pass holders to do the same.
  • super rare: Of the 15,000 NFT Passes, there will be 300 Super Rares, which will give the pass holder nine-year guaranteed access to the Global Pass. Super Rare Pass holders will be randomly selected and gain access to additional benefits not available to other holders, including the ability to scatter their ashes on the Spartan 300 Memorial after death.
  • Annual Unbreakable Event: Unbreakable Pass holders will have the opportunity to attend this annual 3-day event where they will meet the founder of Spartan, watch live training sessions with some of the world’s most elite athletes, celebrate Spartan’s unbreakable community and will feast every day.

The Unbreakable Pass will grant access for up to nine years to all of Spartan’s global events, guaranteeing the holder three years of global access in advance, with the option of two additional 3-year periods. In order to qualify for each additional 3 years, the holder will need to attend all three Unbreakable events in the previous three years.

The membership program includes access to all brands in the Spartan portfolio, including: Spartan Races (including championships), Difficult Mudders (including The World’s Toughest Mudder), Spartan fight, Spartan trail, DEKA, The Road mountain bike race Costa Rica, MOUNTAIN adventure hiking, M20 paddleboard races, Patagonia race trail running, peak races (Woodsplitter, Bloodroot Ultra, Mount Sparta, Death Race, Camp Spartan, Snow Devil Snowshoe), The hurricane heats up and Agoges.

Unbreakable Pass holders will also have exclusive access to Unbreakable product drops and other VIP treatments and loyalty rewards. For more information on the Unbreakable Pass, go to here.

About Spartan

Spartan is the global wellness and extreme fitness brand with a strong community of over 10 million people. The company began organizing obstacle courses in 2010 and has since expanded to 45 countries, expanding far beyond its roots to become the global leader in endurance and action sports, and creating a new category of “Tough Fitness”. Spartan creates transformational experiences, training products and content to help people, businesses and teams break down boundaries and expand what they believe is possible. The Spartan family of endurance brands includes Spartan Races, Hard mud, Spartan fight, Spartan trail, DEKA, The Road, MOUNTAIN, M20, Patagonia race, peak races, The hurricane heats up and Agoges.

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Media Contact:
Emilie Escovar
[email protected]

SOURCE Spartan


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