On-site activation includes gear sales and education for all levels of riders
MADISON HEIGHTSMichigan (April 13, 2022) – moosejawa leading specialist outdoor gear and apparel retailer, is expanding its presence in the bike category by serving as title sponsor for the United States Professional Cup, a professional cross-country mountain bike racing event from April 20-24 at Centennial Park in Fayetteville, Arkansas. On-site brand activation will include product sales, live streams of events on its digital platforms, games, and gear training from Moosejaw “Gear Wizard” experts.
The US Pro Cup race week will kick off with the UCI Elite Men’s/Women’s and Junior Men’s/Women’s UCI XCO races, followed by the Open Short Track Pro & Junior & CAT 1. The Cross-Country Amateur and UCI Junior XCO Series will close the week with amateur cross-country and UCI Elite men/women XCO. For more details, including schedule, registration and accommodation information, visit www.uscupmtb.com.
“Mountain biking is the heart and soul of our outdoor experience,” said Eoin Comerford, CEO of Moosejaw. “We want to support passionate cyclists in our community as well as those new to the category. Together with supporting partners OZ Trails and Experience Fayetteville, we look forward to delivering a challenging race and thrilling spectator experience at the incredible venue that is Centennial Park.
Committed to outdoor enthusiasts, from amateur to expert, Moosejaw’s bike offering is extensive, providing customers with access to a variety of bikes, apparel, gear and other accessories. It’s online Knowledge Centerdesigned by Moosejaw experts, offers tips and tricks to support all kinds of outdoor activities, and an online chat feature enables live conversation with the Equipment Wizard, connecting consumers to an expert before purchase. Both online features assist the customer through the buying process and create an inclusive environment with one-to-one assistance.
Moosejaw’s expansion into the bike category is a top priority, as evidenced by the recent opening of its Bentonville store which offers a full line of bikes, gear and apparel for all bicycling needs. Moosejaw’s newest store also has a number of expert bike mechanics on staff to help with tune-ups, troubleshoot problems, and offer advice on home maintenance.
In addition, Moosejaw will partner with the following cycling events:
31/03 – City Series – Bentonville
04/01 – Walmart/People for Bikes Home Office
04/07 – Town Series – Bentonville
04/14 – City Series – Bentonville
20/04 – 24/04 – US Pro Cup – Fayetteville
04/21 – City Series – Bentonville
28/04 – City Series – Bentonville
05/07 – Town Series – Bentonville
05/14 – Noon to Moon – Coler MTB Preserve
05/19 – 05/22 – Rule of 3 – Bentonville
28 & 29/05 – AES – Eureka Springs
06/12 – AES – MT. Nebo
06/17 – 06/19 – Bentonville Bike Party
16/07 – AES – Fayetteville
08/14 – AES – BOC
09/10 & 11 – AES – Bentonville
To learn more about Moosejaw’s cycling program, visit: https://www.moosejaw.com/navigation/bike-gear
About the USA Cup
The USA Cup was founded in 2009 and has been producing high caliber cross country events for 13 years. From elite UCI-sanctioned racing to amateur cross-country, the US Cup has positioned itself as one of the must-attend events and series.
For more information, visit www.uscupmtb.com
About Moosejaw: Founded in 1992, Moosejaw is a leading online outdoor retailer with an extensive web presence as well as 12 physical stores. It offers more than 600 brands, including Marmot, Fjallraven and Prana, and includes a wide assortment of clothing and equipment for climbing, hiking, camping, snow sports, yoga, water sports and cycling. . Acquired by Walmart in 2017, Moosejaw is headquartered in Madison Heights, Michigan.