Since 1984, passionate cyclists around the world have trusted Look to start their life as a performance pedal.
Look has always maintained a firm grip among professional cyclists looking for a clipless pedal that maximizes safety, speed and performance.
While top pro teams and riders have long embraced the value of the clip in Look pedals, the brand’s presence in other areas of the sport (the world of mountain biking and more casual riding venues like commuting, leisure or mobility cycling) has not been as prolific.
After years of research and development that have kept Look at the forefront of road pedal technology, the brand has made great strides to provide the perfect pedal for riders, from grand tour champions to weekend cruisers. -end.
Alexandre Lavaud, Pedal Category Manager at Look, said creating new pedal lines has been a top priority for his team over the past six years.
“We were leaders in the road category when I took the (pedal) category. The main challenge we had… was to expand and expand the collection into new categories like mountain bikes, as well as clipless, flat and mobility pedals,” Lavaud said. “So city, urban and trekking pedals – that was, and still is, a big challenge because we really shifted the scope of the business and really became a generalist brand on pedals.”
Design, production and evolution
Look’s performance pedigree goes back decades. The company started in 1951 in Nevers, France, where it is still located. At the time, the company was based in the ski market, creating skis and bindings that allowed athletes to unclip quickly if they descended on the slopes.
In 1984, the company made the momentous decision to bring this same technology to the world of cycling.
Clipless pedals are now so ubiquitous in cycling that most cyclists forget about them. Back then, however, they changed the game.
Look introduced its first clipless pedal, the PP65, at the Tour de France in 1985. It quickly became a favorite of grand tour riders who valued the ability to twist their feet off their bikes in the event of a crash. accident, adding a level of damping. security that simply did not exist before.
Look spent the next decade refining its automatic model to maximize performance at the sport’s highest level. Almost all Look pedals are made in France so engineers can put them through extensive testing and make modifications to ensure they produce the best possible pedal.
New pedal enhancements in the 90s, including a free arc and dynamic positioner, added adjustability to Look’s clipless pedal and improved performance and comfort for top road riders.
Engineers have constantly tinkered with finding the right balance of power and efficiency over the years, making sure to develop products with the maximum contact area and the lightest weight. In 2004, this tinkering resulted in another huge leap forward for the brand’s pedals: the Keo system.
Lavaud said the Keo system allowed Look to improve pedal weight and the rider’s contact patch with the platform. Lavaud said the ratio is a constant challenge engineers face in finding the best combination.
He said it was easy to make the world’s lightest or largest pedal with the largest contact area, but mixing the two requires finesse.
“Now, of all the pedals we have in our lineup, if you look at the weight of the pedal and the contact patch it gives the rider, we (still) have the best numbers on that,” he said. -he declares.
The Keo system used a carbon pedal that weighed 95 grams, which was a huge weight saving over alloys. The Keo system was also adjustable via a metal spring that allowed riders to better dial in the fit.
Further improvements in 2009 and 10 led to the introduction of the KEO 2 MAX and Keo Blade systems.
The KEO 2 MAX was lighter than the standard Keo pedal and had a larger contact patch which gave riders more power and stability.
The Blade was an entirely new entity. Rather than relying on the same spring adjustment system as the Keo Classic and KEO 2 MAX models, the Blade replaced it with a carbon plate which reduced weight even further.
“The blade was a challenge to move forward on performance. We’re also carbon frame makers, so we’re carbon masters. It was in our DNA,” Lavaud said. “On the pedal side, we we thought ‘Okay, how can we improve the KEO 2 MAX into something that brings even more performance to athletes or runners?’ We were almost at the limit of the system, improving small details, so we had to bring something new and bring something with a major change.
The current range of road pedals includes:
- Keo Classic 3: MSRP $65
- Keo Classic 3 Plus: MSRP $80
- KEO 2 MAX: MSRP $110
- KEO 2 MAX Carbon: MSRP $135
- Keo Blade Carbon: MSRP $165
- Keo Blade Carbon Ceramic: MSRP $250
- Keo Blade Carbon Ceramic Ti: MSRP $400
Through a collaboration with SRM, Look has also developed a pedal with an integrated power meter, the Exakt System, which comes in Exakt Dual or Single options for an MSRP of $1,399 and $799 respectively.
With materials such as titanium and ceramic, as well as high-end integrated technology, Look pedals remain a staple for top athletes. But with even more options for mountain bikers and casual riders in its lineup, Look wants to make sure everyone can find the pedal they’re looking for in one of its models.
Reach more passengers
Lavaud said people outside of competitive racing circuits want different things in their pedals, and Look is perfectly positioned to meet that need and provide high-quality pedals at better prices than their more capable counterparts.
“They want products that are durable, easy to use and of course quality, but that’s quite different from the competition. So we have to adapt the product features to the customer we are targeting (in mind). It really is a major change for us,” he said.
It’s not that Look hasn’t made other types of pedals over the years. The company has looked at several different iterations of mountain bike or CX-style pedals since the 80s. But now the brand’s off-road options are getting more and more refined, like their counterparts. road bikes, and its range of more causal pedals is also expanding.
Key examples of this include the latest X-Track line of clipless mountain bike pedals which come in Race or En-Rage options.
The MTB range is made up of the following models:
- X-Track: MSRP: $55
- X-Track En-Rage: MSRP $85
- X-Track Race: MSRP $90
- X-Track En-Rage Plus: MSRP $130
- X-Track Race Carbon: MSRP $140
- X-Track En-Rage Plus Ti: MSRP $270
- X-Track Race Carbon Ti: MSRP $270
Look also makes flat trail pedals, including the Trail Roc, designed for aggressive mountain biking, and the Trail Grip. The Trail Roc combines composite lugs and rubber for secure grip in more casual off-road environments.
For the places between road performance and mountain biking, Look’s Geo line offers a grippy platform for urban cyclists or hikers who want more performance than they would get from a plastic pedal.
Available in flip-flop designs with clipless and flat, or simple flat options, they offer a versatile alternative at a mid-price point.
“We are reaching a new universe, new segments and new customers,” said Lavaud. “If you talk to someone who rides mountain bikes, maybe we’re not the number one brand in their universe. So it was a huge challenge for the brand to reach that segment and build the image and credibility based on what we’ve been doing for 35 years on the road pedal side.